THAIMOON is an independent illustrator and animator known for creating high-quality art for streamers, including emotes, icons, avatars, and animated characters. Her work blends cuteness, personality, and polish—bringing a unique charm to every commission.
Her brand was designed to visually align with the sweet and vibrant tone of her illustrations. It needed to be pink, adorable, and instantly recognizable—conveying the same warmth and expressive energy that define her art, while remaining easy to apply across various formats and digital platforms. Its concept embraces the playful spirit of Thai's signature style, combining soft and flowing shapes, pastel tones, and a handcrafted feel that reflects her connection to the streaming and content creator communities.
Every element of the brand was thoughtfully designed to capture the essence of her artistic voice and present it consistently to an ever-growing international audience.
